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November 2020

Member Event

Member: Awesome Tech Training

Basics of search engine optimisation for small businesses

Monday 2nd November 2020

10 -11 am

Venue: online webinar


Book your place on this training webinar to learn more about the basics of search engine optimisation (SEO) for small businesses.

Use code WokCHAMBER5 at the checkout to secure your £5 discount for members


Tickets: £25.00 - non-members: £30.00 (Inc. VAT)

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Most small businesses are approached regularly by companies offering to help you appear higher in Google’s search results. Often they present SEO as a highly complex, technical process that requires a great deal of specialist knowledge, but in fact there are simple steps you can take to significantly improve the search ranking of your site yourself. Even if you decide not to do the work yourself, it’s useful to have an understanding of how SEO works when you’re dealing with SEO companies.

Sign up for this webinar and in just one hour we’ll give you an overview of how Google determines the rankings for sites and how you can use that understanding to improve the search performance of your own site.

Website: https://www.awesometechtraining.com/event/basics-of-search-engine-optimisation-for-small-businesses-2/

Register for this event at: https://www.awesometechtraining.com/event/basics-of-search-engine-optimisation-for-small-businesses-2/

Member Event

Member: Awesome Tech Training

Integrating social media tracking into your website

Monday 2nd November 2020

3 - 4pm


Social media tracking tags such as the Facebook Pixel enable you to know who has visited your website and use that knowledge to target your social media advertising more effectively. If you are planning any paid advertising in Facebook, Instagram, LinkedIn or Twitter (or already advertise on these platforms) then this webinar will show you how to take your targeting to the next level.

Use code WokCHAMBER5 to claim your £5 discount


Tickets: £25.00 - non-members: £30.00 (Inc. VAT)

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What you’ll learn


How social media tracking tags can help you effectively grow your business

Using social media tracking to reach more customers, better target your social media ads and reduce your advertising costs

An overview of the tracking options available in the three most popular social channels and how to install and configure them
Facebook Pixel
LinkedIn Insight Tag
Twitter conversion tracking

Using social media tracking tags to run targeted advertising to people who’ve taken certain actions on your website

Building new social media advertising audiences based on understanding the profile of your existing customers


Who should attend?

This webinar is designed for anyone who wants to learn more about how social media tracking tags can help them grow your business. It will be of particular relevance to you if you’re already advertising on Facebook, Instagram, Twitter or LinkedIn or you’re interested in learning more about it. We use WordPress for our website so will show you how to integrate the tracking tags into WordPress but the general principles we’ll discuss are applicable to any website, whatever it’s built with.

Website: https://www.awesometechtraining.com/event/integrating-social-media-tracking-into-your-website/?utm_source=WokingChamber&utm_medium=&utm_campaign=SocialMedia&utm_term=&utm_content=

Register for this event at: https://www.awesometechtraining.com/event/integrating-social-media-tracking-into-your-website/?utm_source=WokingChamber&utm_medium=&utm_campaign=Socia

Member Event

Member: Mackrell Turner Garrett

Weekly Legal Clinic for Businesses and Entrepreneurs

Monday 9th November 2020

From 09:30 to 12:30

Venue: *** Appointments by telephone ***


This legal clinic offers the opportunity for existing businesses or entrepreneurs looking to start a business to discuss legal issues with experts without any obligation or cost.


This is a free event

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We are offering appointments of up to an hour with one of our experienced solicitors to discuss any legal issues relating to your business.
For example:-
• Are you setting up a business and require assistance with your terms and conditions of business, employment contracts or website policies?
• Are you in business or starting a business with others and need some help with a shareholders agreement or partnership agreement?
• Are you having a dispute with your co-shareholders or directors?
• Are you looking to buy or sell a business?
• Do you require any assistance with an agency, distribution or consultancy agreement?
If you wish to discuss any matters of a business nature please contact:-
Marc Mediratta on 01483 746369 or at marc.mediratta@mtg.uk.net

Website: https://www.mtgsurrey.co.uk/

Member Event

Member: Mackrell Turner Garrett

Weekly Legal Clinic for People Experiencing Relationship Breakdown

Tuesday 10th November 2020

From 09:30 to 12:30

Venue: *** Appointments by telephone ***


This legal clinic offers the opportunity for people experiencing relationship breakdown to discuss legal issues with experts without any obligation or cost.


This is a free event

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We are offering appointments of up to an hour with one of our experienced solicitors to discuss any legal issues relating to your divorce or separation.
For example:-
• Are you thinking of getting divorced or has your spouse said that they intend to divorce you?
• Have you started a divorce online but do not know where to start with dividing the finances of the marriage?
• Have you started mediation but are not sure of the legal implications of agreeing to certain matters?
• Have you received court papers asking you to take action and are unsure what to do next?
• Are you separating from your partner but unsure of your legal rights in respect of the home you live in?
To book your appointment please contact:-
Rachael House on 01483 746 370 or at rachael.house@mtg.uk.net

Website: https://www.mtgsurrey.co.uk/

Member Event

Member: Woking Borough Council

Social Media Surgeries

Tuesday 17th November 2020

09:30 – 10:30

Venue: Online


Facebook Business Manager? Instagram Reels? Fleets? LinkedIn InMail? TikTok? It’s a wild place, social media.

Do you have any burning questions? Struggling to engage with your audience? Desperate to increase your follower count? Then Woking Works and Air Social’s Social Media Surgeries are for you.


This is a free event

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Sign up for a 30 minute 1-2-1 Social Media Surgery to help you get to grips with the powerful business tools available to you. Sessions will take place online and must be booked in advance. Sign up is free for all Woking Works Businesses registered in the Woking Works Business directory.

Website: https://www.wokingworks.com/events/2020-11-17-social-media-surgeries

Register for this event at: https://www.wokingworks.com/events/2020-11-17-social-media-surgeries

Member Event

Member: Woking Borough Council

Social Media Surgeries

Wednesday 18th November 2020

09:30 – 10:30

Venue: Online


Facebook Business Manager? Instagram Reels? Fleets? LinkedIn InMail? TikTok? It’s a wild place, social media.

Do you have any burning questions? Struggling to engage with your audience? Desperate to increase your follower count? Then Woking Works and Air Social’s Social Media Surgeries are for you.


This is a free event

Add this event to your calendar

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Sign up for a 30 minute 1-2-1 Social Media Surgery to help you get to grips with the powerful business tools available to you. Sessions will take place online and must be booked in advance. Sign up is free for all Woking Works Businesses registered in the Woking Works Business directory.

Website: https://www.wokingworks.com/events/2020-11-18-social-media-surgeries

Register for this event at: https://www.wokingworks.com/events/2020-11-18-social-media-surgeries

Member Event

Member: Woking Borough Council

1:1 BUSINESS ADVICE CLINIC

Wednesday 18th November 2020

15:00 - 17:00

Venue: Online


Woking Works and it's partners are offering one-to-one support and advice to local businesses. Book a 60 minute session with one of our advisors.


This is a free event

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During your pre-booked individual session, your advisor will provide an impartial overview of your business and then help you to identify the best ways to achieve your goals. Your advisor will also help you to formulate a tailored action plan geared to your specific needs - whether you require a general overview or specific help with:
copyright and trademarks
strategy and planning
sales and marketing
management and productivity
funding and finance
ICT and innovation.

Spaces are limited.

Once you have booked you place, our advisor will contact you with details of the virtual meeting (Zoom, Skype etc.)

Website: https://www.wokingworks.com/events/2020-11-18-1-1-business-advice-clinic

Register for this event at: https://www.wokingworks.com/events/2020-11-18-1-1-business-advice-clinic

Member Event

Member: Woking Borough Council

1:1 BUSINESS ADVICE CLINIC

Thursday 19th November 2020

15:00 - 17:00

Venue: Online


Woking Works and it's partners are offering one-to-one support and advice to local businesses. Book a 60 minute session with one of our advisors.


This is a free event

Add this event to your calendar

more...

During your pre-booked individual session, your advisor will provide an impartial overview of your business and then help you to identify the best ways to achieve your goals. Your advisor will also help you to formulate a tailored action plan geared to your specific needs - whether you require a general overview or specific help with:
copyright and trademarks
strategy and planning
sales and marketing
management and productivity
funding and finance
ICT and innovation.

Spaces are limited.

Once you have booked you place, our advisor will contact you with details of the virtual meeting (Zoom, Skype etc.)

Website: https://www.wokingworks.com/events/2020-11-19-1-1-business-advice-clinic

Register for this event at: https://www.wokingworks.com/events/2020-11-19-1-1-business-advice-clinic

Member Event

Member: Awesome Tech Training

Why choose WordPress?

Monday 23rd November 2020

10am

Venue: online webinar


If you’re considering building a new website for your business why not join us for this free webinar to learn more about the pros and cons of using WordPress.


This is a free event

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WordPress is the most widely used content management system in the world, used by almost 35% of all the websites in the world. However, other content management systems (CMSs) such as Wix, Squarespace and Weebly are available and may, at first glance, look more user friendly than WordPress.

Perhaps you already have a website on another platform and you’re considering moving to WordPress, or you’re building a website from scratch and want to learn more about whether WordPress would work for you.

Join us for this FREE webinar to learn more about WordPress, how it works and whether it’s right for you.

What is WordPress?
How WordPress compares with other platforms across the key areas you need to consider when building a new site
Cost
Security
Usability
Support
Flexibility
Customisation and functionality
Questions

Who should attend?

This webinar is suitable for anyone wants to learn more about how WordPress works and whether it would be suitable for their own website.

Website: https://www.awesometechtraining.com/event/why-choose-wordpress-4/?utm_source=&utm_medium=sitelisting&utm_campaign=whywordpressnov&utm_term=&utm_content=

Register for this event at: https://www.awesometechtraining.com/event/why-choose-wordpress-4/?utm_source=&utm_medium=sitelisting&utm_campaign=whywordpressnov&utm_term=&utm_conten

Member Event

Member: Awesome Tech Training

Introduction to Google Analytics

Friday 27th November 2020

10:00 to 11:00am

Venue: online webinar


Join us for this training webinar and discover how you can use Google Analytics to understand how well your website is performing.

Google Analytics is one of the most widely used tools for measuring website performance, it is free, simple to set up and extremely powerful. However, many people either do not have it running at all, or have it running but never look at it.

Use code WokCHAMBER5 at the checkout to secure your £5 discount


Tickets: £25.00 - non-members: £30.00 (Inc. VAT)

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Used effectively, Google Analytics enables you to turbocharge your digital marketing, helping you understand where your website traffic comes from, which of your marketing activities is working and which isn’t, and how well your website generates new customers for your business.

Join us for this webinar during which we run through the elements of Google Analytics that are most useful for small businesses.


Installing Google Analytics on your website

The audience for your website
How many visitors is your site getting?
Where in the world do your visitors come from?
What devices do people use to view your site?

Where your visitors are coming from
How do people find your site?
Which of your marketing activities generates the most traffic to your site?

How people behave when they’re on your site
Which pages do they arrive on and leave from?
How long do they spend on your site?
Which pages hold their attention and which do not?

Tracking how your website traffic converts into customers for your business
What counts as a conversion for your business?
How can you track conversions in Google Analytics?

Who should attend?

This webinar is suitable for anyone wants to learn more about how to understand and improve the performance of their website as a marketing tool.

We work with WordPress so we’ll be using WordPress examples during this webinar but the bulk of the content will be equally relevant to any other website platform so you certainly don’t need to have a WordPress site in order to benefit from attending this webinar.

Website: https://www.awesometechtraining.com/event/introduction-to-google-analytics-3/

Register for this event at: https://www.awesometechtraining.com/event/introduction-to-google-analytics-3/

Member Event

Member: Awesome Tech Training

How to use Google Tag Manager

Friday 27th November 2020

3pm


Book your place on this webinar to learn about Google Tag Manager

Use code WokCHAMBER5 at the checkout to secure your £5
discount for members


Tickets: £25.00 - non-members: £39.00 (Inc. VAT)

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Tags are snippets of code that you add to your website in order to collect information and send it to third parties.Common examples include the Google Analytics tracking tag, the Facebook Pixel, the LinkedIn insight tag and Twitter conversion tracking tags but there are many, many others.

Google Tag Manager is a simple web-based interface that simplifies the process of working with tags on your website. Rather than going into the source code or plugins for your site every time you want to add a new tag, Google Tag Manager enables you to do everything you need in one place.

Google Tag Manager also enables you to go beyond the tracking functionality in Google Analytics to collect much more data and monitor more precisely how people interact with your website. Perhaps you’d like to know how far people scroll down the pages of your site, or how many are submitting your contact form, or watching a video on your site? Google Tag Manager can help you with all of this and more.

Website: https://www.awesometechtraining.com/event/how-to-use-google-tag-manager/?utm_source=wokingchamber&utm_medium=&utm_campaign=googletagmanager&utm_term=&utm_content=

Register for this event at: https://www.awesometechtraining.com/event/how-to-use-google-tag-manager/?utm_source=wokingchamber&utm_medium=&utm_campaign=googletagmanager&utm_term=&

December 2020

Member Event

Member: Awesome Tech Training

Improving the speed and performance of your WordPress site

Tuesday 15th December 2020

10 -11 am

Venue: online webinar


Making sure your site runs quickly is absolutely critical. Google penalises slow sites in its search results and visitors will not hang around to wait for your site to load so a slow site means you are losing customers.

Join us for this webinar to learn more about how to optimise the speed and performance of your WordPress site.

Use code WokCHAMBER5 at the checkout to secure your £5 discount for members


Tickets: £25.00 - non-members: £30.00 (Inc. VAT)

Add this event to your calendar

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Why is site speed such a critical issue for website owners?

How do you know if speed is a problem with your site?

What makes sites run slowly?

Understanding how WordPress pages are constructed

What the browser needs to do in order to display your pages

The importance of the ‘time to first byte’ metric

How can different elements of your page be optimised for speed?

Optimising image files – lazy loading, sizing your images and compressing them

Optimising your HTML and CSS files

Making sure your Javascript isn’t slowing down your site

The role that your hosting plays in determining the speed of your site

Overview of different hosting options

Speed issues that are specific to WordPress sites

Introduction to caching

What is caching and why should you use it on your site?

Free plugins that enable you to quickly and easily add caching to your site

Using a Content Delivery Network (CDN)

Questions

Who should attend?

This webinar is designed for anyone who has a WordPress site and wants to learn more about how to improve its performance and make it run as quickly as possible.

Website: https://www.awesometechtraining.com/event/improving-the-speed-and-performance-of-your-wordpress-site-2/

Register for this event at: https://www.awesometechtraining.com/event/improving-the-speed-and-performance-of-your-wordpress-site-2/

Member Event

Member: Awesome Tech Training

Implementing a successful content generation strategy for your website - training webinar

Tuesday 15th December 2020

3 - 4pm

Venue: online webinar


A regular supply of good quality new content is vital if you want your site to perform well on Google and to attract new customers to your business, but constantly generating new content is hard work.

Sign up for this webinar and learn how to get the maximum bang for your content buck.

Use code WokCHAMBER5 at the checkout to secure your £5 discount for members


Tickets: £25.00 - non-members: £30.00 (Inc. VAT)

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What you will learn on this webinar

Why a good supply of regular, high quality content is so important

The role of content in search engine optimisation

Understanding what Google considers to be high quality content

What poor quality content looks like and why it’s so damaging to your search performance and web marketing efforts

Busting the myth that site visitors won’t bother to read your content

Generating ideas for new content

Putting in place a proper content generation strategy

Ensuring a regular supply of new content

Getting out from under the grind of constant content generation

Getting maximum bang for your content buck

Slicing and dicing a single piece of content into multiple resources

Time saving tips for making the most of content you already have

Understanding what content your customers will find most useful

Using your website content to convert more visitors into customers

Copywriting tips – what works and what doesn’t

Questions

Who should book onto this webinar?

This webinar is aimed at anyone who wants to generate more traffic to their website and wants to learn more about how to put a successful content generation strategy in place. If you’re struggling to generate regular new content for your site then this webinar is for you.

Website: https://www.awesometechtraining.com/event/implementing-a-successful-content-generation-strategy-for-your-website-2/

Register for this event at: https://www.awesometechtraining.com/event/implementing-a-successful-content-generation-strategy-for-your-website-2/

 

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